We like to recognize young alumni who have been out of school for fewer than 10 years who have not just been successful in a chosen field but also perhaps who have taken risks and been open to new experiences. Brett Fera was already nominated and secure as a Wildcat Young Alumni Achiever based on his climb up the editorial ladder to become managing editor of the East Valley Tribune. Now, though, his nomination can easily be said to slide into the “risk taker” category as he sought to leave the East Valley Tribune for a position as assistant director with Arizona Student Media.
Brett has come full circle. A Daily Wildcat lifer as a student, he wore many hats on the paper, including sports editor and editor in chief. He won both the Clyde Lowery Award for Professionalism and Integrity and the Donald Still Award for Service to the Wildcat. As assistant director, Brett spearheads the Wildcat’s marketing strategies, new revenue and product development, readership growth, and transition to digital products.
Brett began his career as assistant managing editor with the Ahwatukee Foothills News. His efforts at leading interactive initiatives there resulted in a greater than 800% online traffic growth in 18 months. He later served as managing editor of the Maricopa Monitor before joining the East Valley Tribune where he also served as web editor and director of marketing.
Brett has his journalism degree from the UA and also picked up his MBA from the Eller College (Phoenix branch) in 2010. He has also served as an adjunct lecturer for the Cronkite School of Journalism at ASU. He is married to Lindsey Frazier Fera, also a UA and Daily Wildcat alumna.