Innovation in Media 2015 Update

Thanks to our wonderful donors, we reached our 2015 goals. You supported Daily Wildcat students and endeavors for both the newsroom and advertising.

Highlights:

The biggest investment is one the newsroom is especially excited about: a multi-year license for a cloud-based editorial system that allows reporters and editors to communicate and collaborate on assignments from the field, the newsroom – from virtually anywhere – in lockstep. We also installed large TV monitors to display the Wildcat’s online footprint and social media activity in real time.

To further encourage collaboration, we did a slight remodel of the newsroom, taking down partitions and adding couches and tables for casual meetings and comfortable work areas.

We purchased Canon cameras & lens for the newsroom photographers; We also received an in kind donation of cameras, lenses and battery packs from a former Daily Wildcat photographer.

Your donations supported the hosting of DailyWildcat.com and the Wildcat mobile app. We were also able to tackle more cross-platform revenue opportunities, including the development of an outdoor advertising network on and around campus.

Several students traveled to the College Media Association national convention in Austin, Texas, followed by the Associated Collegiate Press national spring conference in Los Angeles. These offer valuable training and networking opportunities.

Your support has been a huge investment in the students and the tradition of the Arizona Daily Wildcat. Thank you!